evolve.

defineperform is a digital and business transformation consultancy.

We work with the leaders of some of the UK’s most interesting, innovative and influential organisations to understand the big ideas that will bring about meaningful and lasting change for users by shifting cultural motion.

defineperform.

We are defineperform, which means we have unparalleled access to business, media and culture. Brands and people need to have incredibly powerful cultural impact to gain and hold traction.

Decades of change and experiences within people and entities mindsets drives how we think about culture, not just comms and the bottom line.

We believe that brands rightly have a role to play in culture, how they evolve within people’s lives and the wider world, how they entertain, inform, and have positive impact. This is cultural impact.

This is how brands make a meaningful difference to people’s lives.