cultural theorists.
Cultural theorist, how we see it
“The pace of change in PR is accelerating. It’s a 30-second world where cross-platform savvy and rapid adaptation are paramount. The wrong word can derail everything. As a Driver of Communications, I’ve thrived in this dynamic environment.
I’m a visionary in commercial and political environments with a track record of success in high-stakes situations working with blue chip and celebrity clients. I excel at crafting compelling narratives across all platforms, from photography and video to engaging social media campaigns and impactful websites. My deep understanding of political campaigns, media relations, and stakeholder management allows me to navigate complex landscapes.
I thrive in environments that demand a unique blend of commercial, corporate, political, and charitable expertise. I’m a data-driven, adaptable, and passionate storyteller ready to lead your team to achieve ambitious goals.” Capable of writing and delivering outreach online, in print and TV, linear approaches to PR being re invented online daily.
Meaningful Brands strategic framework
leverage an ever-expanding toolkit of disruptive, culture-centric methodologies to solve its clients’ most complex and pressing brand challenges.
understand that a brand’s value
how meaningful it is to its consumers – is defined by a combination of ‘functional’, ‘personal’ and ‘collective’ benefits.
decades of experience in people, entities with structure for success.
you need the right people and you need to be what they aspire to, or they won’t come along with you.
people want purpose, to be able to make impact for the better and belong where they feel valuable and essential. The days of people ID numbers and tick box identity have been replaced with employee ownership and inclusion.
defineperform.
courage.
when uncertainty reigns, the best leaders play both defense and offense. That requires honing three types of competitive edge: insights, commitment, and execution.
defineperform.